Trends in Design
Deluxe Enterprise Operations describes a brand as the sum of people’s perception of a company’s customer service, reputation, advertising and logo. A logo is a “hello” to the company, while the brand is the rest of the conversation. We’ve learned about the components of a comprehensive brand, now it’s time to dig into trends you can utilize within these touchpoints.
Trends can be described in a handful of ways. The Merriam-Webster dictionary describes a trend as a prevailing tendency or inclination, a general movement, or a current style or preference. While trends may sometimes feel like you’re jumping on the bandwagon, when used sparingly, they can be a useful tool that connects you to your audience. Trends are popular for a reason–a large mass of people enjoy that style.
Of course, it would be overkill to use every trendy thing you can think of. Some of these trends wouldn’t work well together anyway. Try and decide which trends best fit your established brand and messaging.
Whether you’re a business owner, the director of marketing, or just someone trying to grow their own personal brand, here are trends you can utilize in your branding design.