Learn from the Masters: Why Target’s Branding Works
We’ve already discussed why a brand is integral to a company’s success. A brand is a complex system with lots of moving parts, much more than just a logo. The biggest...
Why You Should Utilize Social Media in Your Marketing
As smartphones dominate the cell phone market it’s no surprise that the use of apps become more popular. People have become more glued to their phones as time passes. The...
Your Brand is More Than a Logo
What is your company about? How does it make people feel? Does it stand out? Finally, why will people use it? All of these questions are integral to a company...
How to Build Your Brand Around the First 3 Seconds
5 Steps to Design a Brand that Converts Potential Customers We've discussed previously how customer's initially find your business and why customer's decide to buy your product in the first...
FMOT & ZMOT: Learning How Customer’s Decide to Buy
The First Moment of Truth When you are grocery shopping and you need to grab a can of peas, what makes you choose which can to grab? All of the...
Neuromarketing & How to Design for Sales
There are currently almost 2 billion websites on the internet - with about 500,000 new websites created every day. Of all of these only about 200 million are active and...