All of these questions are integral to a company and how it’s viewed by the public. But does your company communicate these answers?
A Logo: The Face of a Company
Every professional company needs a logo. According to Tailor Brands, logos consist of images, texts, shapes, or a combination of the three that depict the name and purpose of a business. Kris Decker of 99designs explains that logos are important for five different reasons– it reveals identity, invites new customers, distinguishes from the competition, facilitates loyalty, and can tie everything together.