Search engine optimization – better known as SEO – is the practice of boosting the quantity and quality of website traffic. Website SEO uses organic search results to increase brand exposure and website traffic. It’s about understanding people and what they are looking for online. Once you know your audience, you can deliver the content they want, which in turn improves engagement. We previously discussed the best strategies to implement during COVID-19 and SEO is one of the most crucial aspects. Let’s discuss why SEO is so important and also learn some top tips that you can apply to your business to list higher in the all-important search engine rankings.
Why is SEO Important?
SEO tools are important because search engines are at the heart of online traffic. While paid advertisements and social media can still be effective, most online traffic comes from search engines.
Search engines cover a lot more digital real estate and find themselves in front of more people. SEO results also get more clicks than paid advertisements. Around 3% of people (2.8%) click on paid ads. SEO offers up to 20 times the amount of traffic as paid advertising. With statistics like these, you simply can’t ignore its importance. If SEO seems too complicated to grasp, consider hiring a business that specializes in SEO.