The COVID-19 pandemic has disrupted a lot of things, and it’s had a profound impact on online marketing. While more people than ever before are turning to the internet in the wake of social distancing, those people are concerned about their finances and future and aren’t spending as much. You have a bigger audience to reach and interact with, but it’s going to be harder to convince them to connect and part with their money.
It doesn’t help matters that coronavirus has also had a big impact on manufacturing and shipping. Just because a business is online and open doesn’t mean that they have the stock to keep selling. Even businesses that already have healthy stock, or have ordered extra stock, are limited by the increased shipping times.