Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising. This option provides short term, temporary growth.
There are plenty of examples, like a Google advertisement. A paid advertisement places a business at the top of Google, so that when you search for a related term in the same category, that business shows up at a higher spot rather than competing for it.
Paid advertising costs money and doesn’t usually equate to long term growth. While it has its negatives, it is an effective way to get your company’s name out to a large audience.
Organic marketing is the act of getting your customers to come to you naturally over time, rather than ‘artificially’ via paid links or boosted posts. In contrast to paid advertising, this option provides long term, continual growth.
There are numerous ways to grow your company organically. One avenue on how to market a new business online is by composing email lists. Once this group is organized, you can send out informative emails about your services and prices to entice new customers. You can also create a campaign with a specific call to action. Advertise this campaign across your social media platforms and on your website for maximum reach.
Another factor in how to market a new business online is SEO. Search Engine Optimization plays a huge role in organic growth. What is it? SEO boils down to how searchable your website and content is. SEO work, while seemingly mundane, can make all the difference in getting your name out there. Some smart SEO tactics include using Image Alt Tags, writing readable and memorable URLs, organizing content with title tags, and utilizing keywords within content.
How To Market A New Business Online
Now you’ve grasped the basics on paid vs organic strategies! Understanding the basics on how to market a new business is a useful skill for any business owner. Looking for even more ways to get your business in front of others online? Download the Ultimate Guide for New Website Traffic and learn actionable steps to catapult your brand new website in front of customers.