What is Content Marketing & Why You Need It

Content Marketing, ever heard of it? Still confused on what it really means? No worries, we got you. When you combine marketing and content you get more engagement, stronger client relationships and a better brand reputation. The Content Marketing Institute defines content marketing as, “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
So what are the types of content marketing? We’ll give you a few examples

Blog Posting

Content marketing blogs are a great way to show off your product in a digestible and easy to read way. Another option is to share industry knowledge with potential customers. Blogs also give your business the ability to tailor words in your article to increase your SEO rating. Blogs are a low-cost way to increase traffic to your website making it a great option for effective content marketing.

content marketing - social media

Social Media

Social media is another great example of content marketing. Everyone has social media nowadays which allows you to interact with a large number of customers at once. You are able to hop on trends to increase traffic and relate it back to what you do. Positive user generated content is another way that social media can boost your business with little effort. This could be a mention or a simple post shared by a customer.

Resource Pages

Resource pages or infographics can be a powerful content marketing strategy. Infographics are an engaging storytelling tool that can help some people retain information better because of how it’s laid out graphically. Having resource pages available with easy to access information is an unsung hero of many business’s content marketing strategy.


Videos are one of the best content marketing tactics out there. They get more engagement compared to other traditional media because it grabs people’s attention. Videos are versatile and can fit a lot of different content into a short amount of time.

videos - content creation


Memes are a timely and humorous way to relate to your client base. When you can relate that meme to your audience and back to your business, it’s a double win. Memes show the funny and human side of business.


Testimonials let your customers speak for you and can attract potential customers through third party credibility. People are able to give feedback that you can use to improve your interactions.

Why content marketing?

Effective content marketing can bring a multitude of benefits to your business.

  1. It allows you to connect with your audience on a new level by interacting through social media or memes.
  2. This type of marketing leads people to research more about what your company does and offers.
  3. It allows both business and client to engage together in meaningful and relevant content. Stay focused on what is meaningful to your clients and tailor your content to match.
  4. Ultimately it increases traffic, interest and revenue

Content marketing is an innovative way to market your business through content your customers already consume. It’s a versatile concept that is malleable to your audiences wants and needs. Used effectively, it can certainly increase numerous important aspects of your business.

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