Email marketing is, by definition, the practice of marketing to people via email. A company sends an email marketing campaign to promote products and services to develop relationships with potential clients and customers. Think of an email marketing campaign as being the modern digital version of direct mail marketing.
What Is Email Marketing?
Whenever a company sends an email to someone, outside of customer service replies and to confirm orders, this could be considered email marketing. Email marketing falls under the umbrella of internet marketing, which covers the whole of online marketing through websites, social media, blogs, email, and more.
Email marketing includes things such as newsletters about the company and promoting exclusive deals and sales for subscribers. Marketing emails deliver a message to customers on behalf of the company too, such as issuing a statement following natural disasters and company scandals. One part of email marketing during COVID is to use emails to share how your company is keeping staff and customers safe.