What Does Trending Mean?
According to Thrive Hive, it describes what’s currently popular with the masses. There are two types, acute and long term. As their names suggest, acute trending topics gain popularity quickly but don’t last long, while long term trends build slower and last longer.
Current trending topics can be breaking news headlines or current event articles. You can also find trending content on social media platforms. Free online tools can also help curate the latest news so you know what’s popular.
What Does It Do?
Trending topics represent hot topics right now. They become trending because a large amount of people are showing interest in it at the same time. By tapping into relevant topics, you become a part of the information spreading. This means that when people search the most talked about topics today, your business will come up as a source, therefore reaching people you may not have before.
Think of this strategy as a form of organic marketing. Organic marketing attracts your customer naturally over time, rather than ‘artificially’ via paid links or boosted posts. In contrast to paid advertising, this option provides long term, continual growth.