Major Changes to Google Analytics
Google is replacing the current Universal Analytics with Google Analytics 4 as the default for digital analytics measurement. This change is not optional and by July 2023, GA4 will be the only option available.
GA4 has several key features, including:
- support for both mobile and web analytics
- a significantly different reporting interface
- native User ID integration
- improved privacy controls
The New Platform
GA4 enables you to gain a comprehensive understanding of consumer behavior across both web and app platforms by utilizing first-party, modeled data. It comes with advanced machine learning features, actionable reporting, and new integrations that aid you in keeping up with the ever-changing privacy and technology landscapes.
Enhancing the Data Experience
Moreover, tracking a visitor’s journey is now simpler as Google Tag Manager is not necessary. With GA4, you can combine web and app data in a single property, making it easier to track and compare pageview metrics. Upgrading to GA4 is crucial to staying up-to-date with the latest digital analytics practices, especially as Universal Analytics will no longer receive updates or improvements.
Take the Next Step
Make the transition smooth. Let Expert Media help you navigate this update.
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