Southern Horseshoeing is a business that caters to horses and their needs. Our client stands out against the stereotypical tall, bold males who typically care for horses. She brings a gentler touch and wanted her business to reflect that.
Logos are important. They portray a lot about the identity of a business. When working with a client, we want to prevent various, differing ideas to really nail down what they are drawn to. The idea was to exude creativity blended with professionalism.
To do this, we used organic elements along with grounded, clear organization. This is done not only in the logo but also in any other branding Southern Horseshoeing needs. Other qualities that were important to the brand were classic, simple, and natural.