Regenerative & Sports Medicine - Expert Media Design

A Fusion of Education & Business Focused Design

Regenerative & Sports Medicine is lead by Dr. Rand McClain, a prominent figure in Adult Stem Cell Therapy and Sports Medicine located in Santa Barbara, California. His primary goal is to use his platform to educate the public about the various therapies he is an expert in.

Click on any of the hotspots below to read a little about the thought process behind the design.

Previously, the old design had 15+ primary menu options, 1 for each therapy! We were able to condense this down to a manageable number by focusing on how users interacted with the website: Introductions to therapies, news about a therapy, patient information and resources.

A large opening splash provides a powerful visual while displaying some of the latest featured content from the various articles the team writes. This allows Dr. Rand to meet his goal of educating while still using this initial splash to keep user’s attention.

Using a block & tag system, we could provide some news highlights from each of the major areas of expertise the RSM team focuses on. These articles change and update based on the latest posts published, as well as a tagging system to mark if this post should be featured at the top splash or within this shorter form on the homepage.

As a leader in the field of Stem Cell Therapy, Dr. Rand has plenty of information to share with interested potential patients on the power of Stem Cell Therapy. In this case, we utilized a typical modern Call to Action format to offer more information regarding this therapy.

Dr. Rand has an exceptional amount of video content available on YouTube, so creating an area where patients can see some of the curated content was critical to the average user’s experience.

Dr. Rand’s medical history offer some fantastic credibility to the content provided, so delivering this in a succinct format along with large visuals made perfect sense.

Since potential customers & patients have a lot to discuss before arranging an appointment, we wanted to give patients the space to do just that: talk. Our large format message area elevates off the page as the user’s mouse hovers it, drawing even more attention to this area for those quickly scrolling down the page.

With an incredible facility like this, it only makes sense to show it off. Now that we’ve meet the goals of educating the public earlier on the page, we believe this area starts to provide more social proof and credibility to the information provided throughout the website.

A quick Call to Action for users who are not interested in filling out the large format form: a simple email newsletter that keeps the user engaged with the RSM team through newsletters and potential patient contacts.

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