DIY Marketing for A Small Business
A lot has changed recently. Due to the pandemic, budgets have been cut or adjusted. Positions within companies have been laid off. Though we’re starting to see a rebound, it’ll…
What Does It Mean To Be Authentic In Branding
Authenticity. It’s not necessarily the newest trend and it’s not unique to this year, but it continues to be increasingly important, especially among Millennials and Gen Z. It’s so important…
Why Automotive Companies are Rebranding
Businesses and industries change all the time, even in the automotive industry. Eventually, this change brings the need for rebranding. Rebranding refers to changing the public image of a company....
Learn from the Masters: Why Apple’s Branding Works
For a lot of companies, branding is an integral element of success. A brand is a complex system with many moving parts. Every touchpoint should be carefully procured to match the...
What Are Touchpoints In Marketing?
Touchpoints are commonly used in business. They can even make or break a company’s relationship with a client. So, what are the touchpoints in marketing and how should they be...
Learn from the Masters: Why Target’s Branding Works
We’ve already discussed why a brand is integral to a company’s success. A brand is a complex system with lots of moving parts, much more than just a logo. The biggest...
Your Brand is More Than a Logo
What is your company about? How does it make people feel? Does it stand out? Finally, why will people use it? All of these questions are integral to a company...
How to Build Your Brand Around the First 3 Seconds
5 Steps to Design a Brand that Converts Potential Customers We've discussed previously how customer's initially find your business and why customer's decide to buy your product in the first...
FMOT & ZMOT: Learning How Customer’s Decide to Buy
The First Moment of Truth When you are grocery shopping and you need to grab a can of peas, what makes you choose which can to grab? All of the...